Showing Up Online & Authentic Personal Brand

0:00 / 0:53

Game Plan

Matthew Wheeler-Barrett identifies the shifting landscape online, particularly across platforms such as LinkedIn, where users with highly engaged micro-communities are beginning to show up more authentically, intentionally and with stronger audience connection.

As digital ecosystems continue evolving, the focus is increasingly moving away from polished mass communication and toward meaningful conversation, trust, personality-led storytelling and human-centred engagement.

A reminder that influence is no longer only about scale, it’s about resonance, consistency and genuine connection within communities that actually listen and engage.

People that are really starting to do well are genuinely showing

up on a much more raw and open level.

I believe there's the perfect strategy is almost the wrong

strategy on LinkedIn because when you are this spanking clean

personal brand, I think you make yourself unapproachable because

you almost seem like the Super serious tight knit outfit that

never basically makes a mistake. And we're human.

We all make mistakes no matter how smart you are and whatnot.

Like I'd make the stupidest mistakes that I just while, but

I do that. But I do it because we're

humans. Sometimes we get overwhelmed

with things. So I think that's the main trend

that like the roar of contents winning, but also people that

really know how to position themselves better.

And because there's more fluff on the feet, the people that can

position themselves better and actually create an offer that's

simple to understand. How do you feel would will win

on LinkedIn in general?