From TV Producer to PR Expert: How to Land Major Media Features with Erin Saxton

In this episode of Take A Chance On You, Alexandra Forsyth sits down with Erin Saxon, a former Emmy-nominated TV producer turned PR expert — to break down how to land major media opportunities, build your personal brand, and grow your visibility.

Having worked on shows like Good Morning America and The View, Erin shares insider strategies on how media really works — and how you can position yourself to get featured, even on a minimal budget.

This conversation is packed with practical advice for entrepreneurs, founders, and creators looking to grow their presence and unlock new opportunities.

Takeaways: 

Always ask good questions before interviews to prepare effectively.

Build genuine relationships across departments and networks.

Consistency and effort are key to media success.

Create a personal brand that tells your story and showcases your expertise.

Leverage networking and community to open opportunities.

Chapters:

00:00 Introduction to Erin Saxon and Her Journey

11:01 Career Development and Networking in Media

18:57 Transitioning to Entrepreneurship and Public Relations

25:38 Navigating Media Opportunities

28:00 Building a Full-Service Agency

29:07 Creating Accessible Consulting Groups

31:26 Personal Branding and Podcast Growth

38:45 Affordable PR Solutions for Everyone