Host: In The Hot Seat

If I put you on the spot right now and say, Aaron knowing me,

Alexandra knowing the podcast, what would you suggest in terms

of your own top tips from a PR media perspective?

We've reached 245,000 organically across social media.

So no paid ads, no marketing. It's just been putting out

content, being persistent, showing up authentically with

the guests. We're transatlantic which is

exciting, so it's UK and a lot of US based listeners tuning in,

community driven, getting people together.

Like a TV show where people come on, ask questions, they get

answers and we help. We help each other a little.

Bit I tried to come up with layers of marketing.

I'm very impressed that you've had you have such a robust

following and you're not doing any ads or anything.

I would do 2 campaigns. I would create, keep going with

your podcast, created as a brand.

And then I'd also create an intentional brand like you're

doing a lot of speaking you're doing, so you're already doing

it. I want to immediately find all

this stuff about you as a human, as the creator, and then just

run it and boost it a little bit, a little more of a

footprint. Although it might look easy or

it might look like, oh, Alex just hands that mic over and

then she's done for the day. We have prep tools before.

I do my research. I know who I'm interviewing and

also I'm listening very intently throughout and there's certain

things I'll pick up. What you do Alex, by handing

over the mic, what what they might not know is you already

interviewed me prior were you asked a lot of she asks a lot of

questions, right? She's Alex isn't letting anybody

on and then giving them the mic. I don't know if everybody

realises that. So, you know, there was a lot of

work that you did just to get us here.

It's the road less travelled. Like it's difficult the way you

do it, do all this work behind the scenes and then it looks so

easy, but it's the opposite of that.

Game Plan