Live Feed: New episodes, highlights, and rapid recaps
Episodes
•35:21 •S1E17

Akanksha Singh: Digital Marketing Strategies and Opportunities For Business Growth

0:00 / 35:21

Game Plan

Season 1 - episodes produced by Bloomsbury Institute.


Akanksha Singh: Digital Marketing Strategies and Opportunities For Business Growth 


Welcome to Take A Chance On You hosted by Alexandra Forsyth, cyber security expert, advisor, coach and public speaker. 


Today's topic and theme is ‘digital marketing and strategies for businesses’. 


Akanksha is pursuing many passions in her life, from helping small to medium size businesses with their digital marketing and social media marketing strategies, alongside hosting her own podcast ‘The Storyteller Lens’, working on a secret project, and completing an MBA. 


It is safe to say Akanksha is BUSY, however she joined Take A Chance On You this week to break down myths in building a strong brand. 


Myths: 


  • Marketing results in Instant success and can be achieved without putting in the work to make a brand successful. 


Solution - Optimise your brand by gaining feedback from your audience on product preferences and try different things out, in terms of email and people marketing. It is a slow moving process. 


  • Social media is free. 


Solution - Social media is free for your brand to use, however when building your business, a mixture of paid and organic content is needed. 


  • Displaying ads can be too expensive for little results. 


Solution - It can take time to see progress with ads, and will require some investment from even small brands for return on investment (ROI). You need to keep track and monitor outcome / metrics and adjust strategy accordingly. 


  • Print ads are a thing of the past. 


Solution - Magazines, and printed news are still relevant in today’s hyper digital world. Putting an ad in print form can attract an untapped market in-person, interested in your content and product. 


  • Influencers should always be hired external to your brand.

 

Solution - Utilising employees and behind-the-scenes content can really bring a brand to life, build trust and credibility amongst the target audience. It shouldn’t always be a ‘faceless’ brand. People are searching for connection and community professionally and personally. 


  • There is no relevance in partnerships who have substitute products. 


Solution - If one brand sells coffee and another sells coffee pods, synergy can be formed, a win-win situation between brands capitalising on each other’s communities and revenue generation streams. 


Follow Akanksha's journey - LinkedIn